In the Academy Award nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today Im going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. More specifically Ill reveal how just 1. Major Currency Pairs Forex Quotes forex. Forex quotes for Major Currency Pairs. IFly. com Airport Info, Flight Status Tracking, Airport Parking, Terminal Maps, Groundtransportation, Flights, Hotels, and more Info. To begin our journey down the rabbit hole together, I want to take you through a series of events which uncovered something I had never considered before about the industry in which I operate Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies Around two weeks ago I came across a post on Reddit about Hearst Media. Hot spots Hot spots Hot spots Hot spots. I was unfamiliar with Hearst Media but very familiar with the brands they own such as Esquire, Elle and Cosmopolitan. The Reddit outing, which was shared on a new account, claimed that Hearst were using their powerful brands to game Google and rank a new website of theirs very quickly, using slightly shady practices. Being an inquisitive marketer I had to check it out for myself. Serial Number Freehand 9 Software. The quick summary is that Hearst clearly were and still are using their authoritative brands to point links to their latest venture, Best. Products. com. While I expected Best. Products. com to be receiving a lot of traffic from the brands linking to them which also include Marie Claire and Womans Day I didnt expect Google to have taken such a huge liking to them. Especially when the site in question had zero reason prior to be ranking so well it was owned previously then the domain dropped a few years ago. To give an overview of what was happening for those who are skimming this article, the situation looks like this. The arrows in this picture represent links. There are far more brands involved in this network, but well get to those in a second. As I stated earlier, I was far more surprised by how Google reacted to this. Launched in October, They Now Receive More than 6. Visitors from Google Per Month. Apakah township Halo guys kali ini admin Tips Androidku akan membagikan apakah township premium full version terbaru yang bisa kamu download secara gratis, File. In the Academy Awardnominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a. You have not yet voted on this site If you have already visited the site, please help us classify the good from the bad by voting on this site. Heres the graph that kick started the countless days of research I did for this blog post. As we can see, the estimated traffic to Best. Products has shot up dramatically in the last few months. SEMRush is showing similar numbers, as well get to in a second. With 6. 2 of their traffic estimated to be coming from Google, thats at least 6. April. I expect the data for May will be significantly higher, but I have to wait until June 1. Similar. Web confirm theyll update their reporting. So Why Am I Surprised Tons of authoritative sites linking to you is obviously great for SEO. But as anyone who has been involved in search engine optimisation for a period of time might wonder, surely getting so many sitewide links in a short timeframe should raise a bit of a red flag Even if the links in question are from some of the biggest media brands in the world. Heres a few examples. Esquire. com Product ReviewsElle. Beauty ReviewsCosmopolitan. Beauty ReviewsMarie. Claire. com ReviewsPopular. Mechanics. com Product ReviewsNow, I will say that 9. In fact, youll see the majority of this post is focused on why Im surprised Google give the resulting website so much traffic. Quite simply if I owned a lot of websites, I would be fine linking them together. If for nothing more than from a usability standpoint. That being said, 1. I think its a bit risky on their part. As of publishing this post, Cosmopolitan use Beauty Reviews as the anchor text of their footer to the site. Previously it was in a different placement and used the anchor text Style Reviews. These are not static footer links that have been left alone and not just on one site. Theyre changing to different pages and using different words on a fairly frequent basis. To me this takes the situation away from theyre just linking to their own site to theyre doing a lot of tweaking to see which results in higher rankings. You could argue theyre testing it for usability reasons, but youll see in a moment why I think they know a thing or two about SEO. Before I get into that, I wanted to see if I could figure out when these links were added to their network. Were they all thrown up at once and it took a while for them to have an impact, or was there some clear plan behind the links from Hearst Medias various brands Heres some of the data I managed to uncover on when each site first linked to Best. Products I bolded those that linked on the same day. Popular. Mechanics. November 5th. Esquire. November 5th. Cosmopolitan. January 1st. Seventeen. January 1. 2th. Redbook. Mag. com February 2. Elle. com March 1. Country. Living. com March 1. Womans. Day. com April 5th. Marie. Claire. com April 5th. Roadand. Track. com April 1. For my own curiosity, I was glad I took the time to trawl through every screenshot on Archive. Its now obvious that the people working for Womans Day, Marie Claire, Popular Mechanics and Esquire had some conversion that went along the lines of, Dont forget, todays the day we have to put those links to Best Products in the footer. As I said earlier, I dont really care too much about what Hearst media are doing with their link network of magazine brands. I dont see anything wrong with it and dont think Google should either. That being said, because Ive done more research for this blog post than any other, I do want to add that they purchased the most successful SEO agency on the planet just a few years ago. If you cant read that because of my small post width Im working on a redesign, they paid 3. SEO clients. At the time of acquisition i. Crossing were also the biggest search agency in the world based on revenue numbers. In other words, the staff at Hearst Media comprises of a large number of people who know a lot about SEO. To me this explains the slow buildup of network links and the semi frequent changing of URLs and link text in their website footer. I Have No Problem With What Hearst Are Doing. Googles Reaction Is What Really Interests MeIve said it a few times but Ill say it once more for anyone skimming the post This is by no means an attack on Hearst Media. They own the websites so theyre welcome to do with them as they please. They also made Best. Products a rather attractive looking website. Then again, Im surprised at how well their strategy is working. Im not naive I know that authoritative links equal a good chance of increased search rankings but I didnt expect they would be outranking some of the biggest brands on the internet for search terms that can make them a lot of money. From Zero to 5. 83,0. Free Search Traffic. Weve already looked at the data from Similar. Web, but the stats from SEMRush are interesting as well. SEMRush pips Best. Products at ranking for over half a million dollars worth of search queries if you were to buy them via Google Adwords in a very short space of time. Their Top Keywords According to SEMRush. Some of those incredible rankings theyve achieved include hairstyles 1. Theyre still ranking for these terms, which is why I predict the Similar. Web traffic graph will increase a lot when they update their data for May. Their Top Keywords According to Similar. Web. Its interesting to see how different the data from Similar. Web and SEMRush seems to be, but theyre at least right that Best. Products are ranking for what they state theyre ranking for. Hey, I did tell you all just before new year that you should be writing 2. I could make this page infinitely scrollable if I show all of their rankings, so Ill just share a couple to show they really do rank. While they arent a top result for this one it does show that theyre likely still getting hundreds of clicks per day for just one search term.
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